Luggage tag embossing was one of the most popular event activations at the SHRM conference in Las Vegas this past Fall. We were invited to stamp leather luggage tags at the Purchasing Power booth in the middle of the Las Vegas Convention Hall. We had a great time and the booth attendees really enjoyed the personal service we gave them during the activation.
We were responsible for logistics and finding the luggage tags including making sure they made it to the hall. It was massive — there must have been 50 booths inside this particular area…it could hold its own as an exhibition hall at any large, international conference.
We made sure that everyone who came into the booth was greeted, set up with a luggage tag to emboss (examples below), and then got them connected with a sales pro from Purchasing Power.
Event activations with personalized services are popular because they make people feel special. It is important to make event participants feel like the effort of coming to visit your booth is worth it. This takes some thought and planning; you want them to walk away thinking ‘that was fun, I would do that again!’
What was funny is we were invited to a different conference a couple years ago and ran into one of our clients from Mayflower Moving Company, Dawn. They had us engrave pens and emboss leather journals at their event.
For Purchasing Power (a company that helps design custom products for companies) we wanted people who were there to walk away with a knowledge of the company as well as receive a great promotional gift they would actually use.
Luggage tag embossing was perfect because it is an item that people often use and like to get customized. Embossing luggage tags at the Purchasing Power booth was a great way to spread brand awareness for their company while also giving conference attendees something special.
Our luggage tag embossing activation was popular because it was different. No one at this particular conference had seen it before.
When you are planning an event, it helps to have something that hasn’t been seen at other conferences because people remember your name when they see the luggage tag they were given at your booth. Especially one with their initials or monogram on it.
It was also very quick. Each luggage tag only took a minute to emboss. Guests were able to choose between navy and tray tags with silver or gold foil. At the end of the conference we ran out of luggage tags about an hour before we left. The lines never stopped and we were there 3 days with two embossers working constantly.
At the end of the show, our clients agreed the activation was one of the best they’d ever seen. It was engaging, exciting, and gave them a positive brand recognition of their company.
If you want to learn more about luggage tag embossing we can be reached by email by clicking here, or you can call us at 833 INK-WE11 or 833 465 9311. We’d love to create an event activation that your attendees will always remember!