Leather stamping event experiences are our most requested activation. We asked to create a leather stamping event at the inaugural Dreamville Festival in Raleigh, North Carolina for Don Julio Tequila.
We were invited to this outdoor music festival to hand stamp monograms on 350 keyfobs for guests at the DonJulio Tequila booth. The festival had over 18,000 attendees so this was a first come, first served gift. People loved the activation and getting their initials monogrammed on each keyfob. We offered several different leather colors including black, silver, brown and blush pink. The keychains were prestamped during production with the DonJulio logo.
The lines to our leather stamping event booth were long for the entire 4 hours we were stamping. We didn’t take one break the entire time!
There was even an impromptu dance that broke out in our line while people waited to get their leather keychains monogrammed!
The keyfobs were a big hit with fans and our client was extremely happy with the outcome. People stayed around the booth just to wait 10 to 15 minutes for their keychain. That’s what it was all about, brand recognition.
Our CEO, Desiree Colonna and her husband, Joe, loved the reaction from fans after they received their stamped keychains. Leather stamping event activations make feel so special especially when the gift is such high quality leather. The leather was provided by Royce Leather in NYC.
At the end of the day, they felt like they accomplished their mission, to keep fans happy and the line flowing the entire time.
The leather stamping event was a wild success and so was the first year of the Dreamville Festival. We’re already looking forward to next year!