Wine bottle engraving events, sponsored by Penfolds Wine, were timed perfectly right before the holidays. The wine bottle engraving events at Kroger stores in Atlanta gave customers a chance to personalize last minute hostess gifts for both corporate and personal parties.
Penfolds Wine sponsored the events at the Disco Kroger in Atlanta and also other locations around the Buckhead and north suburbs. We hand engraved wine bottles with a high speed drill right after customers made their purchase. Our engraving is much faster than any machine, about one minute per bottle compared to a machine’s five minutes per bottle. Plus, customers love the hand engraved element versus just a font from a machine. We were also able to embellish the bottles with pictures of holly and flowers.
You can watch our master wine engraver, Desiree Colonna, in action below. Desiree is known as one of the Fastest Engravers in the South!
Kroger customers were so excited by the activation, one customer unexpectedly bought over 20 bottles when she saw how beautiful and unique the engraved calligraphy was on each wine bottle.
After each bottle was engraved, the engraving was filled by Desiree’s assistant, Joe, with silver or gold colored wax which makes the engraving really stand out on each wine bottle.
The wine bottle engraving events were something new for Kroger stores in Atlanta. The wine bottle engraving enabled Penfolds to sell almost double the amount of wine the night of the events. There will be more wine bottle engraving events at Kroger for Penfolds and other brands in the future due to the popularity of the event. Please check our calendar page to see where we will be engraving next.
If you are interested in having us engrave at your next event, personal or corporate, please contact us at 833 465 9311. We’d love to meet you and your guests!
