Our leather stamping activation in Chicago, exclusively created for marathon runners and their guests, was an exciting experience they had not seen before. We set up our pop-up shop at two Fleet Feet sports locations on the day of the marathon and the day after.
Guests were encouraged to use their Apple Pay application on their iPhone to purchase leather keyfobs at the leather stamping activation in both stores. We create leather stamping and other types of activations worldwide.
The keyfobs were beautifully hand-cut leather and were sold for $2 each.
Finishers were lined up in droves to get their medals engraved for free at each store. While they waited for the engraving, they could quickly step over into the leather stamping activation line and get a keyfob stamped with the date of the marathon, their run time or their initials.
We stamped close to 400 leather keyfobs in two days in two separate locations in Chicago.
Runners loved the fact they could personalize their new keyfobs in gold foil or no color. The beautifully, elegant leather keyfobs were a big hit and they were the perfect reminder of a personal PR or running achievement. Friends and family could get their names or initials on their keyfobs to match.
We created a special die for the date and then interchangable text dies for the initials and running times. The leather stamping activation was a huge hit with the crowd because they could customize their items with many choices.
We really enjoyed meeting Chicago Marathon runners at the stores and talking to them while they waited for their medals to be engraved. They had some great stories and really glowed with pride, even though their legs and feet were sore. Fleet Feet had recovery chairs and massages ready and waiting for them while they waited. Everyone was in great spirits and we enjoyed working with the runners and their families.
If you are looking for a very unique activation for your next sports event, look no further. We’d love to help make your event as successful as our Chicago Marathon activation. Please contact us here or call us at (833) INK-WE11 or (833) 465-9311.