Our live monogramming event for the Tory Burch Popup Shop in Nordstrom North Park in Dallas was an innovative experience for customers. We offered personalized hot foil monogramming free with purchase. Tory Burch is partnering with Nordstrom in March to offer popup shops all over the country including Dallas, Houston, Chicago and Miami. Nordstrom invited Inkwell Designers℠ to be part of the event and offer live monogramming to customers.
Our CEO, and Master Embosser, Desiree Colonna flew out to Dallas to work at the event two days in a row, March 17 and 18, and will fly to Chicago the following weekend to host another live monogramming event. Customers are able to choose leather items such as handbags, sneakers and sandals and Desiree monogrammed them in person at the popup event.
Customization has become very important to people in a very high tech world. Customers loved watching the monogramming process live and in person at this event. Here is a picture of one customer with her handbag. We offered both silver and gold foil monograms at the event in our popular block font. Each item took less than a minute to do.
Customers also bought handbags in a pre-sale option where they bought the bag before the event. Desiree then finished the bags at the event and customers picked them up the next day after the live monogramming event was completed.
Our live monogramming event activation doesn’t take up much space. We just need a table and a chair near an electrical outlet and we’re all set. Our table was set up in the popup shop and took up only about 6 square feet of space.
The Tory Burch popup shop was beautifully decorated with the designer’s patterns and offered everything from clothing to jewelry and shoes.
However, the shoe section stole our hearts and was the most popular with customers as well!
If you have a popup shop or an event where you would like leather items monogrammed for your customers, look no further! We’d love to help you make your live monogramming event a rockin’ success as we did for Nordstom. Please contact us directly at 833 465 9311 and check our calendar to see our availability. You can find our pricing and more about our on site events on this page.