Personalized journal stamping was the most popular marketing activation in the Nationwide Insurance booth at the Black Enterprise Summit in Charlotte, North Carolina. We hot foil stamped guest’s initials on custom leather journals for two straight days, averaging 150 journals per day, a total of 300 journals.
Nationwide booth guests love the personalized journal stamping and stood in line to wait their turn. It didn’t take very long, 5 to 10 minutes at most when the lines were the longest. (We stamped journals twenty times faster than the guy who had a laser machine across the convention center!) However it gave our salespeople in the booth a chance to give every attendee a survey and get them on their corporate email list. That’s gold at a conference!
We average less than one minute per item when we emboss at events around the country. People don’t have to wait very long but they love watching the personalization done right in front of them with a very old-fashioned looking machine.
What was really fun was to see attendees network with each other in line. There were a lot of business cards handed out and stories traded in the time they were waiting.
Our personalized journal stamping activation doesn’t take up much space. We fit into even the smallest booth with a 6 to 8 foot table and two chairs. Our embossing machine is a tabletop machine which can easily travel anywhere we go.
Nationwide contacted us through their event marketing company to help them bring something different to their guests a few months ago. They loved the idea of custom leather journals.
Guests loved seeing their monograms on the leather journals. Some even got a few for friends and family as well as other team members in their office who couldn’t make it to the event.
Nationwide also offered free headshots for all attendees which they received immediately on a USB after the photo shoot.
The Black Enterprise Summit was a great event. We enjoyed seeing the city of Charlotte, NC for the first time. It was absolutely beautiful.
If you’re interested in having us personalize journals at your next event, please go to our event page to learn more about our services. We also offer on-site event engraving, hand painting and other personalization activations. For more details call us at 833 465 9311. We’d love to work with you at your next event!