In an era of fleeting brand loyalty, Marriott Bonvoy® made an unforgettable impression at the 2024 National Black MBA Association’s Annual Conference in Washington D.C. With a carefully crafted brand activation, they offered attendees an exclusive event activation experience featuring custom luggage tags that became the most coveted giveaway at the event.
At the heart of this activation was Inkwell Designers, led by CEO Desiree Colonna, who introduced cold embossing to hundreds of attendees. Over two days, Desiree personally cold embossed more than 700 leather luggage tags provided by Inkwell Designers leather partner. The demand was overwhelming—the line for personalized tags never stopped, stretching for the entire 14 hours the activation ran.
Attendees weren’t just standing in line—they were eagerly awaiting their turn for what became the event’s most sought-after swag. At one point, people were so captivated by the beautifully embossed luggage tags that they began pulling them off the display walls. It was clear that these tags, imprinted with each guest’s initials as well as the “Marriott Bonvoy Love Travels” logo, were not just keepsakes but treasured symbols of exclusivity and personalization.
The long lines and growing buzz turned the Marriott Bonvoy booth into a hotspot, with attendees sharing their experiences on social media, amplifying the brand’s reach even further. The event not only generated excitement but also deepened brand loyalty, as Marriott Bonvoy showed its dedication to delivering personalized, meaningful experiences.
For brands looking to engage their audience with unforgettable activation events, the Marriott Bonvoy conference experience demonstrates the power of personal connection. By partnering with Inkwell Designers and offering such a unique keepsake, they created a tangible memory that resonated long after the event.
For more information or to book your next event activation with Inkwell Designers, contact:
Inkwell Designers
Phone: (833) INK-WELL (465-9311)
Email: desiree@inkwelldesigners.com
Let Inkwell Designers elevate your next event with personalized, memorable experiences that leave a lasting impact on your audience. An experience they’ll talk about for a long time to come.
