Experiential marketing artists, Desiree Colonna and Joe Krupa, were the hit of the ExhibitorLive 2019 show in Las Vegas. The team worked simultaneously in the Unigroup Booth for both Mayflower and United Van Lines corporate executives. Desiree is the CEO and owner of Inkwell Designers.
Desiree engraved pens on site for Mayflower while Joe embossed faux leather journals on the other side of the booth for United. This was the first time Inkwell offered two different experiential marketing artists at one show performing two separate activations. The services went well together. Once someone got their pen engraved, they could go get their journal embossed on the other side and vice versa. This increased customer interaction for the salespeople in both booths up to 50%!
Guests absolutely loved Inkwell’s experiential marketing artists and watching both artists design unique, personalized gifts by hand right in front of them.
Once the buzz caught on at the show, there were lines of people waiting for their pen to be engraved on one site of the booth and journal to be embossed on the other side. Everyone talked about the experiential marketing artists activation the entire week and wanted to see them in action.
The booth owner, Unigroup, was so impressed with how smoothly the activation went and it’s popularity, they invited Inkwell back for several shows in 2019 and 2020.
The booth owners were amazed at how popular both activations were and how many highly qualified leads they received.
The three day show was a lot of fun. We engraved and embossed almost 1,000 items for guests who visited the Mayflower and United booths during the show.
If you are interested in booking dual services for your next show, engraving and embossing, please see more details on our events page. You can set up a meeting to talk directly with us here. You also have the option of texting or calling us at 833 465 9311. We look forward to working in your booth at your next trade show or conference!
