Hot foil stamping and calligraphy were our featured activations at the Zac Brown concert kicking off the Superbowl celebrations in Atlanta. Guests absolutely loved seeing their monograms come to life with hot foil on the leather items. The event was held at the Tabernacle in Midtown.
The concert was sponsored by our partners at Pandora Radio (Pandora Live), Ashley HomeStore and Brita Water. This was the second Pandora Live concert we were invited to emboss leather items. The last concert was in Nashville for Jason Aldean.
This concert was the first of three Superbowl events we were invited to participate in for three different marketing companies and their clients. We were also invited to embroider hats for two separate company Superbowl events. We are the only event artist agency in the country asked to perform four independent activations at three separate events for five major corporations during the Superbowl in Atlanta!
Our hot foil stamping and calligraphy activations were the highlight of the event. We were told by the sponsors this was the best Pandora Live event ever and a lot had to do with the gifts we personalized for all the guests.
Our hot foil embossing was featured in the Ashley Home Store Lounge where we stamped leather koozies created exclusively for the Zac Brown Concert.
We had 5 embossers stamping over 500 koozies for guests during 4 hours.
Upstairs, our team members added calligraphy to water bottles provided by Brita Water. Our calligraphers added names and favorite phrases to the bottles including artwork from flowers and footballs.
We used oil-based Sharpies to draw beautiful calligraphy on the acrylic water bottles supplied by Brita water.
Our team of three calligraphers added their special touch to over 350 water bottles.
Our team had a wonderful night working with our partners and their guests. The music flowed all night and we were even able to watch the concert live from a video monitor set up in the basement where we were embossing as well as upstairs.
We want to thank our partners and clients for inviting us to be part of this special Superbowl event. We had the most team members at this event than any in our three year history. Everything went smoothly thanks to the organization of our team. All in all, it was a beautiful evening and a wonderful event in Atlanta.
If you have an event coming up and you’d like to make your guests feel special, please consider working with us. You can contact us on this page or call us directly at 833 465 9311. We’d love to make your next event a touchdown with extra points!
