Journal embossing on-site became one of the most popular live activations at the LPL Focus Conference in San Diego, CA. We embossed over 400 journals at the event in the BlackRock booth. We actually pre-embossed 200 of them before the conference at our offices in Atlanta so the sales staff could hand out journals to their clients as they dropped by.
The booth was conveniently located near the General Session area where a marching band had the honor of bringing guests out into the vendor area after a talk by Katie Couric the first night. Everyone was so excited for the conference to start.
We were set up and ready to go. The crowd started wrapping around the booth immediately. As soon as they saw the journal embossing, everyone wanted to get one. The event manager for BlackRock, Vanessa, was very impressed by the reaction of booth guests. She emailed her team that night, “Inkwell Designers was a HUGE SUCCESS tonight. Desiree has done a great job!”
The second day was just as successful with people wrapped around the booth most of the day. However, the journal embossing is so fast, they only waited 5 to 10 minutes at a time. Once word got around, everyone flocked to the BlackRock booth for their personalized gift. This happens every single time we bring our embossing activation to a trade show, party or conference. You can see a short snippet of the line in the video below.
If you’re looking for an activation that keeps attendees talking and even coming back for more, journal embossing is perfect. Journals are easy to carry around, easy to pack and are very usable. We can add your logo to the cover, then add your guests initials at the conference in gold or silver foil. We’d love to talk to you about your next event. Please contact us at (833) INK-WE11 or (833) 465-9311.
