Leather bag painting was one of the most successful marketing and public relations activations of the year at Saks Fifth Avenue, Phipps Plaza in Atlanta. We painting over 50 patent leather bags. The bags were a free gift with a $250 cosmetics and/or fragrance purchase. Customers were delighted with the personalized leather bag painting and didn’t mind standing in line to get their bags hand painted.
Guests were wowed at how quickly we were able to paint such gorgeous florals on their bags. Each one took less than 3 minutes. We also added hand painted calligraphy to further personalize the bags for Saks guests.
When word got around the store about the leather bag painting, people came over to the table to watch. There was a constant audience for 4 hours straight.
The theme of the night was Cirque de Beaute and there were even stilt walkers, gymnasts and a master of ceremonies to add to the fun!
One woman even bought over $900 in purchases in order for us to do three bags for her family.
What is really amazing is not one bag was the same. Every bad had a different hand painted flower. There were more than 50 bags painted for this event.
The next day, people literally met our painter, Desiree Colonna, at the door for her to do their bags which she wasn’t able to get to the night before. That is how popular this activation was.
Desiree was delighted at the reaction of Saks management and staff. They had never seen an activation become so popular in such a short time. Needless to say, they sold a lot of products during the four hours Desiree was painting in the store. The spike in sales was directly related to the leather bag painting experience.
If you are interested in our leather bag painting activation for your store or next event please take a look at our event page and then contact us directly at 833 465 9311. We’d love to make your guests feel special and give them a gift they will cherish for many years to come.