Personalized journals were the most popular swag at the Commodity Classic in Anaheim, California this month. We monogrammed over 1,000 journals over three days in the Farm Credit booth with our portable embossing machines. Every guest to the Farm Credit booth received their own set of personalized journals which were also embossed with the Farm Credit logo and entitled “Success Stories” which encouraged clients to track their business success.
Once word got out about the personalized journals the first day, the Farm Credit booth was the hot destination for some awesome swag. People loved the personalization right in front of them and we had many people just stop and watch the process for 10 minutes at a time. That’s great for the booth employees because it gives them a chance to chat with both current and potential new customers.
Our booth didn’t take up much space. We only needed a 6 ft long table near an electrical outlet and two chairs. That’s another benefit of our embossing. Our clients can build their booth around a very small footprint.
Here is a video testimonial from a Farm Credit client who waited a couple days to get her personalized journal. She waited because we were so busy and wanted to get one for her daughter but felt it was definitely worth it. This is a typical reaction from our booth guests when we emboss items at events and trade shows around the country.
The magic about embossed and personalized journals at events is its an activation that keeps people at the booth much longer. This gives booth workers a chance to scan the potential customer’s badge and strike up a conversation with them. That’s the real reason our embossing station works so well at events we are invited to attend.
These journals embossed like a dream because the covers were actually paper. Booth guests were able to choose to have them monograms created with silver or gold foil. We created equal amounts of both. It was an extra personalized touch people loved.
We wrapped up the show a little early on the third day because we actually ran out of journals. Usually clients have boxes of extra swag they have to take home. We ALWAYS run out at every show we do because of the high demand of the final personalized swag. That says a lot about the success of our event embossing. It is always the most popular at any event we’ve worked in the past.
The Farm Credit employees at the booth were amazed at how much traffic we attracted throughout the three day event and were very pleased with the results. They definitely want to invite us back to do personalized items for their booth again in the future.
If you have an event coming up and you’d like to create a buzz around your booth with personalized swag, we’d love to help you make your event a success! Contact us here or call us at 833 465 9311 for a quote. You can also check our calendar on this page to make sure we’re available. Our dates are booked very quickly throughout the year and our availability is limited. Please plan ahead. We’d love to work with you!
