Unique event activations are rare to find. You really want to stand out at industry conferences and get the most eyes on your booth. Our journal embossing activation took the Gartner Conference by storm in Washington D.C. this week.
The Gartner Conference in Washington DC is an opportunity for finance professionals across the world to come and share their ideas, visions, and experiences. At such events, ensuring your brand gets maximum eye-catching booth exposure is essential. One way of doing this is with unique event activations and giveaway items that can leave a lasting impression. Journals are a great example of this, but what if you could take it up a notch? Here’s how embossing journals can make your event activation the most memorable at your next conference.
Workday is known for its sleek and modern approach towards technology and services, and such an image needs to be the forefront of everything they do, especially at high-profile events like the Gartner Conference. Embossing journals for guests on-site gave them a high-quality appearance and added a premium touch to their event. This unique event activation was so popular, they ran out of journals the second day. There was always a line at the booth and plenty of leads generated both days.
The journals were laser engraved with Workday’s logo and a fun phrase before the event. At the event, Desiree Colonna embossing each journal with the attendees initials after they went through a series of videos in the booth. This unique event activation was an experience everyone loved and talked about the entire conference.
A unique event activation involves creating a memorable experience for your guests, and nothing is more memorable than receiving a personalized embossed journal with your company’s branding on it. This will make your brand stand out amongst the many others and give your guests something to take away along with them. It will also leave a deep and lasting impression on the attendees, hence contributing to your brand’s name recognition.
If you are interested in our embossing activation for your next event, feel free to contact us at 833-465-9311 or check out our event calendar to see what dates we’re still available. We’ll keep attendees talking about your brand even long after the event is over. You’ll walk away with plenty of leads to keep your sales staff busy!
