When Versace sought to create a truly bespoke leather event activation for their VIP clients at their Atlanta Phipps Plaza location, they turned to none other than Desiree Colonna, founder of Inkwell Designers®, to deliver an extraordinary VIP event activation with a personalized touch. Known for her groundbreaking cold embossing method, Desiree brought her unparalleled craftsmanship to Versace’s exclusive VIP event, leaving an unforgettable impression on attendees.
The highlight of the event was Desiree’s ability to cold emboss luxurious leather purse tags using genuine Versace leather and fabrics. Guests were offered the opportunity to personalize these tags, creating monograms that perfectly complemented their high-end purchases. What set Desiree apart—and made her VIP leather event activation with Versace so unique—was her ability to replicate the exact font style of Versace’s iconic logo in the embossing process. This level of precision and brand consistency was critical to maintaining the luxury aesthetic that Versace’s clients expect.
Desiree’s proprietary cold embossing technique, which she personally invented, was key to this partnership’s success. Unlike traditional methods that use heat, Desiree’s innovative approach preserves the integrity of premium leather while delivering crisp, professional results. Impressively, she is the only artisan in the country capable of executing this technique, making her a natural choice for Versace’s elite clientele and their leather event activation.
The event was nothing short of spectacular, with the luxurious Phipps Plaza boutique serving as the perfect backdrop. As guests sipped champagne and browsed the latest Versace collection, Desiree worked her magic, creating elegant, personalized keepsakes that highlighted the brand’s signature opulence. Each monogrammed tag became a unique piece of art, blending Versace’s timeless style with Desiree’s unparalleled craftsmanship.
This collaboration underscores why Desiree Colonna and Inkwell Designers are trusted by the world’s most prestigious brands. Her ability to innovate, combined with her commitment to excellence, ensures every event is truly extraordinary. For Versace, this partnership was a seamless extension of their brand’s legacy of luxury, creativity, and exclusivity.
If your company is interested in a leather event activation, contact us at 833 INK-WE11 (465-9311) for a quote. More information can be found here.